You’ve Got a Lead Magnet… Now What?
Why an Email Sequence is Non-Negotiable (and Exactly How to Set One Up)
So you’ve created a drool-worthy lead magnet. People are opting in, you’re collecting emails like Pokémon cards, and you’re feeling pretty smug about it.
But here’s the thing:
If you’re not sending a follow-up email sequence, you’re leaving your hottest leads out in the cold.
Like, “left on read” vibes. Ghosted by a business. Yikes.
Your lead magnet isn’t the finish line. It’s the gateway drug.
What turns a freebie into a full-blown customer journey is what happens after they hit download.
That’s where your email sequence comes in—and why not having one is basically business sabotage.
Why an Email Sequence Matters (AKA why ghosting your list is a terrible idea)
People forget fast.
They were interested in what you do—five seconds ago. But then life, TikTok, and that “flash sale” got in the way. A well-timed sequence keeps you top-of-mind.
Trust isn’t built in one email.
You’ve gotta warm them up. Show them who you are, what you do, and why your offer is the only logical next step.It sells while you sleep.
Once it’s built, your email sequence is like having a badass digital salesperson who never takes a sick day. We love that for you.
The 5-Part Email Sequence You Actually Need
Here's a no-fluff breakdown of what your lead magnet delivery + nurture sequence should look like.
I'm using Flodesk in this example—because it’s sexy, easy to use, and doesn’t make your emails look like a 2003 newsletter.
Email 1: The Delivery
Subject: “Here’s your free [thing] (plus a lil' something extra)”
Deliver the goods. Make it easy to access.
Set the tone: who you are, what you’re about.
Tease what's coming next—keep ‘em curious.
Pro tip: Add a link to your main offer in the P.S. Some people are ready to buy now—don’t make them wait.
Email 2: The Story
Subject: “Why I created this (and how it nearly broke me)”
Get personal. Tell the backstory behind your freebie.
Highlight the problem your audience has—and show you get it.
Introduce your offer gently, like a wink not a pitch.
Flodesk trick: Use their “Layouts” feature to break up text and keep it scrollable and sexy.
Email 3: The Wins
Subject: “Here’s what happens when you stop wingin’ it…”
Share testimonials, case studies, or before-and-afters.
Paint the picture of what’s possible when they work with you.
Soft CTA back to your offer or waitlist.
Email 4: The Myth-Buster
Subject: “No, you don’t need [common misconception] to get results”
Bust a common belief that keeps people stuck.
Show them a better way (your way).
CTA: Book a call, grab a spot, buy the thing.
Email 5: The Invite
Subject: “Ready to go deeper?”
This is your sales email. Don’t be shy.
Highlight the transformation.
Link to your offer and make it crystal clear what’s next.
Bonus Tip: If they don’t bite, drop ‘em into your weekly newsletter list so you stay in their inbox. Forever. Or until they unsubscribe (which is fine, too).
How to Set It Up in Flodesk (No Tech Meltdown Required)
Create your lead magnet form or landing page in Flodesk.
Choose a template, customise the look, and connect it to your email list.
Design your emails in the “Workflows” section
This is your automation hub. Create a new workflow and add your emails in the sequence above. Set timing between emails (I recommend 1–2 days apart).Test it on yourself first
ALWAYS. Flodesk makes it easy to send test emails and run your workflow as a subscriber. Make sure it flows and nothing breaks.Go live and promote the sh*t out of your freebie
The magnet attracts. The emails convert.
Lead Magnet + Email Sequence = Sales Machine
You’ve already done the work to get them in the door.
Don’t just wave at them from the hallway—welcome them in, pour a margarita, and show them why you’re worth the investment.
Let your emails build that relationship, spark that “hell yes” energy, and get you paid.
Ready to Build Your Sequence? I Got You.
Need help writing emails that sound like you and actually convert?
I can write your entire email sequence and hook you up with 50% off your first year of Flodesk using my affiliate link: 👉 https://flodesk.com/c/WILDDESERT
Let’s get your business selling while you sip margs or binge true crime (no judgement here)